THE VOYAGE CONTINUES |
ANNUAL REPORT 2015
18
F O O D E M P I R E ’ S B R A N D B U I L D I N G E X P E D I T I O N S I N 2 0 1 5
Marketing Activities
11 Showcasing
Coffee One at Host 2015
MILAN, ITALY
In October 2015, thousands of
F&B traders and industry players
attended Host 2015, one of the
biggest trade conventions in Italy.
As one of the exhibitors in the event,
Food Empire showcased Coffee One
System, which specialises in multi-
beverage capsules.
10 Anuga 2015
COLOGNE, GERMANY
Around 160,000 trade visitors from
192 countries attended Anuga 2015,
one of the world’s leading food fair for
the retail trade and the food service
and catering market. Held in Cologne
from 10 to 14 October, this event was
a good opportunity for Food Empire
to further promote its products and
brand portfolio to the world.
12 MacCoffee Supports
the Festival of Gastronomy
ALMATY, KAZAKHSTAN
Organised by the Alliance Française
Almaty, the Festival of Gastronomy
brought together foodies to savour
and celebrate the joy of eating.
Of course, the event would not have
been complete without the presence
of MacCoffee!
07 Crunch Time
at ROMP 2015
SINGAPORE, SINGAPORE
Kracks is proud to be a sponsor
of ROMP 2015, a sports carnival
aimed at building the character of the
Singaporean youth through sports and
volunteerism. Attracting over 1,000
participants, ROMP 2015 was a huge
success, made more special by the
presence of Mr Sam Tan, Minister of
State, Ministry of Culture, Community
and Youth. To their delight, young
athletes and other participants were
treated to Krack crisps to make snack
time even crunchier.
08 Sharing Business
Insights at the SGX
SINGAPORE, SINGAPORE
At the Singapore Stock Exchange’s
Investor Education Seminar, Food
Empire was one of the companies
invited to share business insights, as
well as forward strategies and plans
for the coming years. Mr Tan Joon
Hong, Food Empire’s Chief Operating
Officer, was one of the panelists
during the robust discussion.
09 Café Phô Says
“Hello” in Phan Thiet
PHAN THIET, VIETNAM
From 5 to 8 August, lively promo girls
carrying Café Pho placards walked
around the city of Phan Thiet, waved
their hands to people on the street and
exclaimed, “Café Phô Say Hello!”
This promotional activity was in line
with Food Empire’s efforts to further
strengthen Café Phô’s presence and
brand recall all around Vietnam.
