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Singapore, October 11, 2002 - Singapore-listed Food Empire Holdings Ltd has been awarded the Singapore Star Award 2002 for innovative design and packaging for two products - the Klassno Cappuccino Gold instant beverage and the MacCandy range of chewy fruity candies in orange, strawberry and lemon flavours.
This is the third consecutive year that Food Empire Holdings, a leading food and beverage manufacturing and marketing group, has received these coveted awards in the Consumer Packaging for Sales and Display Products category. The awards will be given at tonight's 70th Anniversary Gala Dinner, organised by the Singapore Confederation of Industries (SCI), to be held at the Shangri-la Hotel. Prime Minister Mr Goh Chok Tong will grace the event as the Guest-of-Honour.
The Singapore Star Award is an annual event organised jointly by SCI and the Packaging Council of Singapore (PCS). The awards are given for innovative and creative designs with quality products and packaging. It aims to recognise and reward excellence in the use of design and technology in packaging.
Mr Tan Wang Cheow, Managing Director of Food Empire Holdings said: 'I am very pleased that Food Empire has once again received recognition for the design of its products. This achievement is made all the more rewarding as it is the third consecutive year that we have received this award for design work created by our inhouse designers."
Mr Tan added: "As an international food and beverage player selling to over 30 countries globally, we firmly believe in investing in strong branding and good design for our products. These latest awards will motivate our in-house design team to work even harder to raise the standards of our company's design and packaging."
The awards were given for the quality design and packaging of MacCandy Chewy, a range of chewy candy available in three fruity flavours (orange, strawberry and lemon), and Klassno Cappuccino Gold, a rich instant coffee drink with aromatic hints of Irish Cream.
MacCandy Chewy candies come individually wrapped in brightly coloured packaging. They are available in attractively designed bags of 15 pieces, 192 pieces in a display box and 200 pieces in a jar. Klassno Cappuccino Gold comes in a fiery red resealable 2OOg pouch bag. This creative stand-up pouch with its zip-lock feature allows easy usage and helps retain freshness of the beverage.
Food Empire Holdings is a leading food and beverage enterprise that manufactures and markets ready-mixed beverages, frozen convenience food and confectionery. It has received many local and international accolades for its achievements.
The recent global recognition included the following:
? Food Empire received nine awards for the excellent quality of its products at the 41s'World Selections of Quality event held in Paris, France in 2002.
? Food Empire's convenience food brand OrienBites Oriental Pack was selected as a finalist for Innovative Products at two exhibitions - the European Seafood Exposition in Brussels and the International Boston Seafood Show in U.S. in early 2002.
? Food Empire's leading house brand MacCoffee was voted as the number one winner in the category'Top Instant Coffee drink' in Ukraine's "Choice of the Year" Award given to the most popular products in various categories. This national event was held in Kiev in December 2001.
Other past accolades included the prestigious 10th Golden American Award for Quality (given in New York in 1998), the 22nd Best Trade Name (Rome, 1997) and the 10th Golden Europe Award for Quality (Paris, 1996).