MARKETING ACTIVITIES
Food Empire’s Brand Strengthening Activities Around the World
21
BUILDING PRESENCE
MACCOFFEE AND THE
RUSSIAN PREMIER LEAGUE
MacCoffee enjoyed widespread
exposure at the Zenit-Locomotive
match on 4 May 2014 as all
eyes were on the action-packed
encounter, which was broadcast
via the NTV channel. The
MacCoffee marquee commercials
were permanently on the field
during the match.
MACCOFFEE AT THE ODDSET
ICE HOCKEY GAMES 2014
Founded in 1991, the Oddset
Series is Sweden’s annual ice
hockey tournament. Thanks to
MacCoffee’s hot support,
Oddset 2014, which was held
from 1 to 4 May in Stockholm,
will be remembered by ice hockey
fans for a long time. The brand’s
dynamic, bright and memorable
commercials add vibrancy and
energy at this big sport event!
FOOD EMPIRE IMPRESSES
AT SIAL 2014
Food Empire is proud to have
participated in SIAL 2014, one
of the world’s biggest food
exhibitions and host to 6,500
exhibitors from over 104 countries.
SIAL 2014, which ran from 19 to 23
October in Paris, France, was truly
a milestone for the global food
community as the exhibition was
celebrating its 50th anniversary.
FOOD EMPIRE AT THE
CAEXPO 2014
Since 2004, the CAEXPO has
been promoting cooperation
between China and the ASEAN.
Food Empire once again graced
the 2014 exhibition, which was
held in Nanning, Guangxi,
China from 16 to 19 September.
MACCOFFEE SPONSORS
THE G-DRIVE UNITED
SUPERCUP 2014
MacCoffee shone at the G-Drive
United Supercup 2014 which
took place at the HaMoshava
stadium in Petah-Tiqwa, Israel.
The tournament was a big
success, and MacCoffee’s
scrolling ad along the field border
brought the brand to great heights
of prominence.
Food Empire Holdings Limited Annual Report 2014
