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Food Empire Holdings Limited Annual Report 2014
MARKETING ACTIVITIES
FOOD EMPIRE ON CHANNEL
NEWSASIA’S “BUSINESS
WARRIORS”
Food Empire and MacCoffee were
featured in Channel NewsAsia’s
“Business Warriors” which was
broadcast on 27 February 2014.
The show features businesses that
have ventured into unpredictable
frontier markets and delves into
the business journeys of visionary
Singaporean entrepreneurs.
MACCHOCO SUPPORTS
YOUNG ATHLETES
IN AJAX CAMPS
Ajax Camps is a children’s sports
and recreation camp where young
football players spend time in
the company of famous Dutch
and Russian coaches from the
legendary Ajax Academy! At Ajax
Camps, MacChoco hot chocolate
is the number one choice when
athletes need to get a quick energy
boost after football practice!
ORIENBITES AT
HORECAVA 2014
From 13 to 16 January 2014,
Orienbites, together with other
foodservice industry players,
gathered in Amsterdam to
participate in Horecava, one of the
year’s most anticipated events.
FOOD EMPIRE TAKES PART
IN GULFOOD 2014
Food Empire participated in the
2014 Gulfood Exhibition, held
from 23 to 27 February 2014 at
the Dubai World Trade Center.
With almost 5,000 exhibitors
participating from over 120
countries, Gulfood is one of
the most important food and
hospitality shows in the world.
FOOD EMPIRE TAKES PART IN
ASIA PACIFIC FOOD EXPO 2014
Organised by the Singapore Food
Manufacturers’ Association, the
Asia Pacific Food Expo brought
together over a hundred exhibitors
from different parts of the region
from 21 to 25 November 2014.
Food Empire took part in the expo,
showcasing its rich range of quality
food products to satisfied visitors.
THE GREAT KLASSNO LUCKY
DRAW IN IRAN
From 15 January to 13 June 2014,
a lucky draw for Klassno coffee
fans was held in Kish Island in
Iran. The grand prize, a brand-
new Ford Fiesta car, was awarded
to Ms Leyla Heydarian. Klassno
congratulates all the winners!
