23
Food Empire Holdings Limited Annual Report 2014
MARKETING ACTIVITIES
WINNING BIG IN BUDAPEST
MacCoffee gave its warm
support to the Russian team
at the European Figure Skating
Championship 2014, where the
team garnered numerous awards.
MacCoffee congratulates our
skating rink champions!
MISSION CHRISTMAS
TREE WITH MACCOFFEE IN
NIZHNY NOVGOROD
The people of Nizhny Novgorod
were in for a treat in late December
as the First Automobile Radio
hosted MacCoffee’s Christmas
tree lottery for two weeks! The
campaign was a great success,
with Autoradio and MacCoffee
giving out over 100 firs trees and
hot prizes to lucky listeners.
FOOD EMPIRE OPENS TEA
AVENUE IN SRI LANKA
Food Empire celebrated the Soft
Opening of its first retail outlet
Tea Avenue at Colombo 7 in
Sri Lanka on 8 October 2014.
Offering customers a premium
tea experience, Tea Avenue
showcases Premium Ceylon Teas
sourced from various regions in
Sri Lanka such as Ruhuna,
Dimbulla, Nuwaraeliya,
Udupussellewa and Kandy.
ORIENBITES WINS WABEL
FROZEN AWARD IN PARIS
At the 2014 Wabel Summit, held
from 12 to 13 March 2014 in
Paris, France, Orienbites clinched
the Wabel Frozen Award in the
Appetizer category. Orienbites’
Oriental Canape wowed the jury
members with its innovative fusion
of classic Asian flavors—green
curry, mango, sweet & sour and
red curry.
ANOTHER WIN
FOR MACCOFFEE IN MOSCOW!
On 12 November 2014, MacCoffee
won the ‘Product of the Year –
14’ award at the famous Izvestia
Hall of Moscow. Organised by
the National Trade Association,
Moscow International Business
Association, Russian Chamber for
Trade and Industry, and the
Moscow City Hall, the award is
a significant indicator of brand
strength, quality, package design
and successful promotion strategy.
