News

Future Enterprises Strikes GOLD

SINGAPORE - 2 July 2001 - Coffee lovers will once again be introduced to another golden experience as Future Enterprises Pte Ltd, a member of SGX-listed Food Empire Holdings Ltd, launches its latest product, Klassno Cappuccino Gold.

The new flavour suggests hint of Irish Cream with chocolaty flavour, which adds a different dimension to traditional cappuccino. Red, a salient colour that bespeaks vibrancy, forms the primary colour for the packaging, which adds on to the appeal of Cappuccino Gold.

Packed in re-sealable 200g pouch, it allows cappuccino drinkers flexibility in the thickness of the beverage while retaining freshness, unlike instant cappuccino in sachet form. Each pouch contains an approximate serving of 20 cups. Its added advantage lies in minimal space wastage due to the zip-lock feature, which caters to the needs of food service sector.

"The creation of this new formula and creative packaging marks another milestone in our product development history. We are continuously researching for unique products to bring to our valued consumers and to introduce our products to unexplored markets," said Mr Tan Wang Cheow, Marketing Director of Future Enterprises.

Future Enterprises Pte Ltd is a leading food and beverage company that manufactures and markets instant beverage products, frozen finger food and candy. It has more than 40 types of products under its own brands MacCoffee, Klassno, Temasek Royal, Express, FesAroma, Caf? Veneto, Cosenza, B?same, Orien Bites and MacCandy. Their products are marketed in more than 30 countries including United States, the United Kingdom, Russia, Eastern Europe, Central Asia and Indochina. The company has 13 offices (representative and liaison) in 11 countries including the United Kingdom, Russia, Ukraine, Poland, Iran, Turkey, China and Vietnam.